Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is...

Best Practices for Franchising Your Business

Franchising your business is a great way to expand quickly and increase sales, but the real question lies in the resulting success or failure. Whether or not franchising will be successful depends on you and your business model.These are some of the practices that can...

How To Plan Your Sales Territory

For effective sales management, it is crucial that particular attention is given to every territory assigned to the salesperson for generating revenue. After all, the turnover of the customers would be directly affected by the ways a particular area is maintained,...

Planning a Profitable Franchise Territory

Before opening a franchise in any area, it is necessary to do proper franchise territory planning. Franchising is all about expansion of a company or business. It is a profitable business model that depends on how the plan is done for the development which determines...

Organizing Sales Territories Based on End of Year Numbers

Many companies with a sales team understand the importance of creating a compelling sales territory plan to increase productivity.  Developing a sales territory plan can prevent the overlap of territories between sales reps.  This organization of sales territories...