Planning a Profitable Franchise Territory

Before opening a franchise in any area, it is necessary to do proper franchise territory planning. Franchising is all about expansion of a company or business. It is a profitable business model that depends on how the plan is done for the development which determines...

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Organizing Sales Territories Based on End of Year Numbers

Many companies with a sales team understand the importance of creating a compelling sales territory plan to increase productivity.  Developing a sales territory plan can prevent the overlap of territories between sales reps.  This organization of sales territories...

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Franchise Territory First Right of Refusal

A franchisee wants to feel protected, that their territory and market are safe, and provide the expected returns. The only way to put safeties in place regarding a franchisee’s territorial rights is before they sign the Franchise Agreement. Franchisors may offer...

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Evaluating Retail Site Locations

When it comes to retail site selection, comprehensive research will yield better results than guessing.  In this competitive market, making a name for your business and attracting new customers is exceptionally challenging. No matter what products you offer or the...

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Defining a Franchise Territory

Before someone buys or sells a franchise, a common practice is to define the franchise territory.  According to the one study, above 90% of the successful business franchises use the concept of establishing territory. There is no single method for dividing...

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5 Rules For Effective Franchise Territory Allocation

An expanding business that franchises will allocate a specific area franchisees may operate.  The allocation of franchise territories plays a vital role in the market segment and customer base to which a franchisee can sell.  Thus, the task of allocating the franchise...

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Finding a Franchise Location Not Too Far and Not Too Close

When starting to franchise a business, one must consider competitors in the surrounding area. Competition, in general, is not a problem and can act as an advantage when the neighboring competitors cluster together.  Experience has demonstrated that when certain retail...

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Franchise Territory Mapping Software Can Close More Deals

Identifying a profitable location for your business is not only an arduous task but the very thought of estimating profit vs. loss can be daunting. In this profit vs. loss dual, franchise territory mapping software can be the ultimate guide to expand your business,...

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What is Location Based Services Ecosystem?

In its truest essence, any service or feature that is provided by real time geo data, obtained from someone's device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of Location-Based Services....

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Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space - how can you hit the target if you can't even see it?  Retail trade area...

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