Franchise Territory Mapping Software Can Close More Deals

Identifying a profitable location for your business is not only an arduous task but the very thought of estimating profit vs. loss can be daunting. In this profit vs. loss dual, franchise territory mapping software can be the ultimate guide to expand your business,...

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What is Location Based Services Ecosystem?

In its truest essence, any service or feature that is provided by real time geo data, obtained from someone's device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of Location-Based Services....

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Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space - how can you hit the target if you can't even see it?  Retail trade area...

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Tips on International Franchise Mapping

The Franchise Territory is the boundary through which each individual franchise works according to the Franchise agreement. Successful franchise planning plays a vital role in providing profit and success to an organization. The allocation of boundaries helps in...

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5 Tips on Developing Franchise Territories

Franchising is an avenue to growing a business, whether you are trying to expand within the country or grow internationally.  Entrepreneurs willing to invest in your business and develop a business of their own, are prepared to pay for quality territories, or sections...

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How Big Data Allows Retailers to Pick the Best Location?

In today’s retail industry, location-based services play a pivotal role in the success of the retail business. Most retail companies still have 94% of their business in physical stores, and their location determines whether they succeed or flop. The scene of the...

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How Companies Use Data to Tell a Story

“Everyone in our business knows they need to visualize data, but it’s easy to do poorly.  We invest in it.  We’re excited if we can use it right while they use it wrong.”  - Daryl Morey, GM, Houston Rockets In the 1990s, charting tools became cheap enough to acquire...

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How Companies are Using Map Data

Data is all we have, it’s how business runs today.  It's often said that data is the new world currency, and the web is the exchange bureau through which it's traded.   As a result, for the designer it's becoming increasingly difficult to present data in a way that...

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Sales Territory Mapping Using Zip Codes

Businesses using sales territory mapping can more easily identify area trends, create sales territories, or report sales performance by geography. ZIP Codes have become more than a string of numbers placed on an envelope to speed up delivery.  Though it was...

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Retail Site Selection Based on Consumer Mobile Data

Very few brick-and-mortar outlets appear willing to sit idly by as online shopping infringe on their sales.  Reinvestment and expansion are both viable options for improving the bottom line.  Many retailers have invested $13 billion in enhancing their spaces,...

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