Franchise Territory Mapping Best Practices

Franchise Territory Mapping Best Practices

If you're a business owner with franchises, you know the importance of territory mapping. It's essential to make sure each franchisee is operating as efficiently as possible, and that can only be accomplished by creating and following a solid franchise territory...

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How Is Franchise Territory Defined?

How Is Franchise Territory Defined?

Every franchise has a defined territory that they influence in relation to other installments of that same franchise. This territory is defined and mapped out by franchise development specialists (usually in a corporate office), effectively determining how much...

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What is Franchise Territory Mapping?

What is Franchise Territory Mapping?

Opening a franchise can be a way to start a business without starting entirely from scratch. Still, franchising carries its risks. For one, a franchise has the burden of the brand name behind it, which, while potentially great for business, also brings a lot of...

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What To Know Before Selling Your First Franchise Territory

What To Know Before Selling Your First Franchise Territory

A franchise territory refers to the area where a franchisee is authorized to operate a franchised business. The franchise agreement dictates the size and scope of the franchise territory; the levels of protection offered to the franchisee may vary. When selling a...

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How Does Franchise Territory Mapping Work?

How Does Franchise Territory Mapping Work?

Franchise territory mapping provides growing businesses with a competitive advantage. Expanding a company through franchising is a popular and successful business model that can have great results when done properly. Creating franchise territories can help ensure that...

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What Is Franchise Territory Mapping?

What Is Franchise Territory Mapping?

Currently, there are more than 773,603 franchise establishments in the United States, according to the Statista Research Department. Organizations often seek to expand their operations in other cities, counties or even states. However, determining where to set up new...

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The Benefits of ZIP Code Territory Mapping

The Benefits of ZIP Code Territory Mapping

In 1963, the U.S. Postal Service began using the current ZIP code system to designate delivery routes used by mail carriers and locations serviced by the USPS. The term “ZIP,” which is an acronym for Zone Improvement Plan, delivers on its name by allowing mail to...

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How To Profile Retail Locations

Let's face it, not everyone has an analyst on staff. But does that mean that you can't use some solid techniques to better understand the various dynamics of your various locations?  Of course not! Profiling is a term used to describe the method by which we find...

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