Territory Alignment & Optimization

See how GeoMetrx can be used to automatically create equitable territories (using ZIP Code geographies in the demonstration) based on any demand data variable and rules you define using the Territory Optimization module. Video length is 4:55.

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Sales Territory Mapping Best Practices

Managing sales territories is not easy. Sales Managers are often questioning the performance of a sales territory:  Is it producing enough?  Do I have the right sales rep in this territory?  Am I maximizing the available opportunities?  Are these territories the right...

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How To Profile Retail Locations

Let's face it, not everyone has an analyst on staff. But does that mean that you can't use some solid techniques to better understand the various dynamics of your various locations?  Of course not! Profiling is a term used to describe the method by which we find...

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GeoTagging. What is it?

Geotagging is a hot topic lately and one that many not be completely familiar with.  Check out the definition in Wikipedia...in layman's terms, its a feature of many of our personal technology devices, i.e. cellphone, digital camera, wifi enabled devices, etc.  Your...

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Demographic Marketing Analysis

For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations...

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Franchise: How To Use FIPS codes?

The FIPS (Federal Information Processing Standards) are geographically placed codes that hold within them the subtle information that is used to facilitate the process and exchange of any said geographical location information. The FIPS Codes appear as 5-digit codes...

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What is Sales Territory Balancing?

Balancing the territory of an organization has many contributing factors. For a brand or business to be successful, its territories need to be able to offer future sales potential to the business development team. As the region is established, it is essential to have...

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What Makes a Franchise Territory Successful?

Franchise territory mapping takes real science to achieve success. There are a lot of misconceptions attached to the very idea of franchise territory. Most of the people who have some knowledge in this field believe that expanding your area will solve all your...

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What Is Franchise Territory Balancing?

Franchise territory success starts with crafting potential territories and identifying opportunities for higher sales performance. Territory balancing can launch new areas of almost equal marketing value, plus reorganize regions that already exist and redirect efforts...

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Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is...

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