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Volume I : Issue 11
Welcome to Common Ground News
Wishing you a Happy Thanksgiving!
In this issue:
* Feature Article – Hunting Industry Overview
* Tips & Techniques – helping you get the most out of our online mapping
application at GeoMetrx “How to Build a Territory”
* Thematic Map – Hunting Heat Map
* Trivia Challenge – Wild Turkeys
This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
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Blog: Common Ground Blog
• October 2012
• September 2012
• August 2012
• July 2012
• Previous Issues
Hunting Industry Overview
Fall is in the air and our thoughts turn to a bountiful harvest table. The
leaves have turned beautiful and brilliant colors and now gently drift downward
landing softly and creating nature’s most amazing carpet. In yards everywhere
the leaves are raked into piles readied for composting or burning. In the forest
they remain undisturbed except for the wildlife foraging among them… and those
hunting the foragers.
Hunting, while once a necessary means of survival, is now predominantly
considered a recreational activity or sport, albeit a hotly debated one. There
are two distinct and strongly opposing sides. Hunters believe that we are part
of the food chain and that the animals have lived a better and freer life than
those raised in captivity. Hunters are living off the land like their ancestors;
hunting one’s own meat, it is argued, is no different than maintaining one’s own
garden, and is considered a healthier dietary source in place of purchasing
domesticated meat from the butcher or industrially-farmed vegetables from the
grocer. The loudest argument against hunting is animal rights, but this article
is not about the debate, and rather about the hunting industry itself.
Hunting is a $34 billion industry, according to the 2011 National Survey of
Fishing, Hunting, and Wildlife-Associated Recreation (FHWAR). The survey is
conducted every five years. A preliminary report was released in August 2012,
and the final report is due out later this month. The survey gathers data on
participation and expenditures for hunting, fishing and other wildlife
activities including photography, observation, feeding (birds and other small
animals), and maintaining natural areas for the benefit of wildlife.
In 2011, more than 6% of the population, 13.7 million Americans (16 and older)
went hunting. Another 1.8 million Americans, aged 6 to 15, also hunted.
Participation increased 9% since 2006, when there were a reported 12.5 million
active hunters in the U.S. Big game, such as elk, deer and wild turkey, is the
most common prey which drew 11.6 million hunters, 85%, in 2011. One-third, 33%,
hunted small game including squirrels, rabbits, quails and pheasants. Less than
one-fifth of hunters, 19%, went after migratory birds: geese, ducks, doves, etc.
Fewer yet, just 16%, hunted other game such as coyotes, groundhogs and raccoons.
The $34 billion spent on hunting in 2011, was comprised of:
• Equipment – 41% ($14.0B)
• Travel – 31% ($10.5B)
• Other – 25% ($8.5B); e.g. land leasing and ownership, and conservation
• Licenses and Fees – 3% ($1.0B).
The industry grew by 30% compared to 2006, when spending totaled $22.9 billion.
It is estimated that the hunting industry supports more than 1 million jobs in
the U.S. The major industry segments include: Manufacturing and Distribution;
Gear and Equipment Retail Sales; Industry Services (guides, clubs, ranges,
private and commercial game reserves, trade shows, etc.); Publications and
Associations. There is no single industry giant, though some retailers are
growing rapidly such as Bass Pro Shops, Cabella’s and Gander Mountain.
Opportunities for entrepreneurs and franchisors alike are plentiful.
Tips & Techniques –
How To Create Territories
Creating territories in GeoMetrx is one of the most valuable assets of our
online application. For new users just becoming familiar with the tool, and as a
handy reminder for seasoned pros, we’ve developed both a video tutorial and a
step-by-step visual guide on “How to Create Territories.”
Click here to view the Video
Click here to view the Guide
Hunting Heat Map
Hunting is a popular recreational activity in the U.S., with 13.7 million (aged
16+) taking part in 2011. As wildlife habitats continue to shrink due to
expanding urbanization, the balance of hunting on public vs. private land is
shifting. Hunting on public land decreased 19% between 1996 and 2006. Figures
for 2011 are expected later this month. The trend toward hunting on private land
is expected to continue.
Each of the 50 states has primary responsibility and authority over the hunting
of wildlife within its boundaries, managing both hunting seasons and areas open
or closed to hunting. It is estimated that hunting is permitted on approximately
60% of our nation’s wildlife areas. Hunting of migratory birds is managed
cooperatively between state agencies and the U.S. Fish and Wildlife Service.
The heat map below depicts the location of those who hunted last year, with the
darker areas representing the greater concentration of hunters. There is a much
higher concentration of hunters in the northern half of the U.S., and along the
Click here to see a larger version of this map.
For more information on how to obtain access to GeoMetrx datasets, contact
us today at 1.888.848.4436.
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November 2012 – Trivia Challenge
1) What is the most abundant species of wild turkey?
2) How many states are home to this species?
Click here for the answers!