See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 12 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 12

December 2013

Welcome to Common Ground News

​Starting in 2014, we will begin publishing our newsletter quarterly. Look for
our next issue in March!

In this Issue:

* Feature Article – Meal Preparation Business: A Recipe for Success

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Changing the Drawing Order of Overlays”

* Thematic Map – Meal Preparation – “Don’t Have Time”: a sample of one of our
many attitudinal and behavioral datasets

* Trivia Challenge​​ – Frozen Food: Who started it all and in what year?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]

—-Kent Hargesheimer,

Managing Partner


Phone: 1.888.848.4436

Web: [4]







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Blog: [14]Common Ground Blog

Newsletter Archives
• [15]November 2013
• [16]October 2013
• [17]September 2013
• [18]August 2013
• [19]July 2013
• [20]Previous Issues

Meal Preparation Business – A Recipe for Success


The holidays are once again upon us and our busy factor is in overdrive! With
the exception of a big holiday meal, we often find ourselves sacrificing time
spent with our families around the dinner table. Studies show there are many
great benefits of eating together, such as bonding through conversation,
teaching children good manners, and more.

“The family who eats together, stays together”

A growing trend helping families reclaim time at the table is the meal
preparation segment of the food industry. Meal preparation services come in many
forms for those who lack the time to shop and prepare dinner each night. While
meal preparation businesses may vary in the individual services provided, they
all have in common the opportunity for families to purchase homemade meals,
whether they will be consumed within several days or frozen for future use.
Services range from simply providing the ingredients and work space, which
allows customers to assemble their own meals, to preparing entire meals that
only require reheating.

Most meal preparation businesses provide 2, 4 or 6 serving meals. Customers can
typically purchase a single meal or enough for several weeks at one time. Many
of these businesses are taking advantage of the web and allowing their customers
to make appointments and order online, which has the added advantage of improved
resource allocation and inventory control. Some of the services a meal
preparation business may provide include:

* Recipe creation
* Menu planning
* Ingredient preparation
* Customer workspace
* Full meal preparation
* Meal delivery

Many of these services start out as home businesses, with the sole proprietor
working out of their own family kitchen, and eventually expanding to a
commercial kitchen as the business grows. A successful meal preparation business
can easily become a franchise opportunity, as well, for a small business owner.
In fact, it is likely the best recipe for success in this market segment as a
single meal preparation business location will eventually be limited by its
geographical reach.

If you enjoy food and working with others, starting a meal preparation business
may be just the right small business choice. At [21]GeoMetrx, our sales and
franchise territory alignment application is the right tool to help you start a
business or grow an existing business. In addition to managing your business
territories, our service can provide an in-depth location and demographic
analysis, market opportunity, and a view of the competitive landscape. Call us
at 1.888.848.4436 or visit us on the web to [22]request a demo today.

Tips & Techniques – ​Changing the Drawing Order of Overlays

One of our most popular Tips & Techniques is our guide on how to change the
drawing order of overlays. In this season of sharing, we once again would like
to share this guide with you to help you get the most out of [23]GeoMetrx.

There are many different overlay options available in [24]GeoMetrx including ZIP
Code Boundaries, ZIP Code Numbers, County Boundaries, City Labels, Roads,
Airports, Rivers and more. When selecting and displaying the overlays on your
map, one overlay feature can be covered by another. Changing the order of the
overlays to best display the information you need to see is quick and easy.
Click on either the link or image below for a step-by-step guide.

[25]”How To Change the Drawing Order of Overlays”


Meal Preparation: “Don’t Have Time”


As a society, time is a commodity of which we never seem to have enough. One of
the casualties of lack of time is the shrinking number of families spending time
together around the dinner table enjoying homemade meals. Meal preparation
businesses are growing in popularity to fill this gap in our lives.

The map below depicts the number of people (Adult Pop 18+, 2013), by county,
that have reported they “do not have the time to prepare and eat a healthy
meal.” The amount of people in this situation increases from light yellow to
dark blue. This is just one of many attitudinal and behavioral data sets
available within our [27]GeoMetrx mapping application.

Combining such data along with demographics and a view of the competitive
landscape is an extremely useful resource for determining market potential.
[28]GeoMetrx has a rich database of all three data types.​

Click here to see a [29]larger version of this map

[30]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [31]GeoMetrx tools and datasets, contact us today at

December 2013 – Trivia Challenge

Frozen food products have forever changed the way many Americans shop, store and
prepare food.

1) Who was the inventor of the modern frozen food industry​?

2) In what year was the first frozen food sold to the American public?

[32]Click Here for the Answers