See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 5

May 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – The Winning Ticket: State Lotteries are Big Business for
Authorized Retailers

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “GeoMetrx PC Configuration Guidelines”

* Thematic Map – State Lottery Participation: % Bought a Ticket Last Year

* Trivia Challenge​​ – Lottery – What is the largest unclaimed Powerball

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]

—-Kent Hargesheimer,

Managing Partner


Phone: 1.888.848.4436

Web: [4]







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Blog: [14]Common Ground Blog

Newsletter Archives
• [15]April 2013
• [16]March 2013
• [17]February 2013
• [18]January 2013
• [19]December 2012
• [20]Previous Issues

The Winning Ticket

State Lotteries are Big Business for Authorized Retailers


If you saw the 1998 movie “Waking Ned Devine,” you’ll never forget the opening
scene when poor Ned dies of shock with a smile on his face and the winning
lottery ticket firmly grasped in his hand. The remainder of the movie is filled
with the hilarious high jinks of his fellow townsfolk as they attempt to claim
the money.

We all dream of that magical moment when all five little white ping-pong sized
balls match our numbers and then, to our absolute amazement, the red Powerball
(or gold Mega Millions ball) pops up and matches too!!! And that’s exactly what
happened in Florida earlier this month for the lucky ticket holder of the one
winning ticket sold at a Publix grocery store in the highest Powerball jackpot
in history; an estimated $590.5 million. The winner can take an annual annuity
payment over 30 years for the $590.5 million, or a one-time cash payment of
approximately $370 million (the present value of the installment payments). In
addition, the retailer where the winning ticket was sold will also receive an
$85,000 bonus commission. The ticket holder hasn’t come forward yet to claim the
prize; let’s hope they are more fortunate than poor Ned Divine!

The 43 states where lotteries were legal in 2012 earned more than $19 billion in
profit from lottery ticket sales of nearly $68.8 billion. Authorized lottery
retailers earn commissions and bonuses worth an estimated 4% of annual ticket
sales. Business establishments such as convenience stores, grocery stores, drug
stores, bowling alleys, sports bars, and even hotels are excellent locations
for lottery retailers. Lottery retailers often experience increased foot traffic
and higher revenues as result of being lottery locations as well. These
businesses share the following ideal attributes:
* Location has high in-store traffic;
* Discretionary income or impulse products are sold at the location; and
* Point-of-purchase materials are prominently displayed to build product

​There are 6 states that do not have lotteries of any kind. The other 44 states
(Wyoming passed a bill to allow for a lottery starting in the summer of 2013),
has its own lottery board, rules and regulations and game offerings. In
addition, there are two large multi-state lotteries organizations which
administer Mega Millions and Powerball in 45 jurisdictions (soon to be 46). The
[21]Mega Millions Consortium is operated by 12 states and the [22]Multi-State
Lottery Association (MUSL), which oversees Powerball, is owned and operated by
31 states, Washington D.C. and the US Virgin Islands.

Prior to 2010, retailers could only sell tickets for the multi-state lottery of
which their state was a member. Since 2010, the two organizations signed an
agreement to allow cross-sales in one another’s jurisdictions. Together,
Powerball and Mega Millions offer jackpot lovers the chance to play four times a
week with Powerball drawings on Wednesdays and Saturdays and Mega Millions
drawings on Tuesdays and Fridays.

On January 15, 2012, the cost of a Powerball ticket increased from $1 to $2.
There was much speculation how the increase would affect ticket sales, with some
believing players would simply cut their play in half. However, the response has
been positive and five of the biggest jackpots have occurred since the increase.

For any current or prospective business owners interested in becoming an
authorized lottery retailer, [23]GeoMetrx can provide an in-depth site location
analysis including demographic, income and traffic data as well as a view of the
competitive landscape. Call us at 1.888.848.4436 or visit us on the web to
[24]request a demo today.

Tips & Techniques –

​GeoMetrx PC Configuration Guidelines

Properly configuring your PC will help you optimize your usage of [25]GeoMetrx.
Many of these configurations will be helpful for other applications run from
your PC as well.

This month’s Tip & Technique guide provides a step-by-step walk-through on a
variety of configuration options including: how to clear temporary internet
files that get cached on your PC; adding trusted sites; managing pop-ups, and

[26]”GeoMetrx PC Configuration Guidelines”


State Lottery Participation


Lotteries can be traced back to Roman times and there is even a reference in the
Bible of Moses using a lottery to award land. In the U.S., no sooner did we
claim our independence, than did we institute lotteries to help raise funds to
support the Colonial Army. Universities, including Harvard, Yale, Princeton and
Columbia were funded by lotteries up through the Civil War.

New Hampshire introduced the first modern, state-run lottery in 1964. Today, 44
states now offer some form of lottery. The proceeds of these lotteries are used
to fund projects approved by the state legislatures. For a list of lottery
ticket sales and profits by state for the last two fiscal years (2011, 2012)
visit the [28]North American Association of State and Provincial Lotteries.

State lotteries are also big business for authorized lottery retailers. If you
are business owner interested in becoming a lottery retailer, [29]GeoMetrx has
the tools you need to assess the opportunities, locate the ideal site location,
and evaluate the competition. Additionally, we have an exhaustive list of
Business Establishment datasets by NAICS code as well as a variety of gambling
behavior datasets.

Click here to see a [30]larger version of this map.

For more information on how to obtain access to [31]GeoMetrx datasets, contact
us today at 1.888.848.4436.

May 2013 – Trivia Challenge

1) What is the amount of the largest unclaimed lottery jackpot? (Note: not
including the currently pending jackpot from May 2013)

2) When and where was the unclaimed ticket sold?

[32]Click Here for the Answers