See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 8 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 8

August 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Air Quality – Measurement Industry Opportunities: The Sky
is the Limit

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Close Up Window Inset Tool”

* Thematic Map – Climate Data: Particulate Matter Index

* Trivia Challenge​​ – The “Ozone Hole,” how much do you know?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]

—-Kent Hargesheimer,

Managing Partner


Phone: 1.888.848.4436

Web: [4]







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Blog: [14]Common Ground Blog

Newsletter Archives
• [15]July 2013
• [16]June 2013
• [17]May 2013
• [18]April 2013
• [19]March 2013
• [20]Previous Issues

Air Quality – Measurement Industry Opportunities:

The Sky is the Limit


On December 31, 1970, President Richard Nixon signed into law the Clean Air Act
intended to “foster the growth of a strong American economy and industry while
improving human health and the environment.” In the 40 years plus since, the EPA
has been working to improve air quality across the nation. While significant
improvement has been made in many of our cities and communities, there remains
much more to be done, and opportunity abounds. Read on…

Even before the passing of the Clean Air Act, the government introduced the AQI
(Air Quality Index). The AQI is a measurement of how clean or polluted the air
is, along with any potential health impacts, based on these five major air

* ground-level ozone,
* particle pollution
/ particulate matter
* carbon monoxide
* sulfur dioxide
* nitrogen dioxide

In the dog days of summer, for those living in areas particularly susceptible to
poor air quality, daily air quality index warnings are broadcast through the
media and along heavily traveled thoroughfares. Electronic signs encourage
residents to drive less, carpool if possible, and reduce overall energy
consumption. Daily AQI ratings and forecasts for over 300 cities, can be found
here on the EPA’s [21]AirNow website. Links to more detailed state and local air
quality data are provided as well.

What does all this have to do with business opportunities? We’re glad you
asked… “Next Generation Air Measuring,” that’s what! Traditionally, measuring
air quality has required complex and expensive equipment. However, the [22]EPA
states, “…as air quality management problems become more complex, there is a
need for enhanced air quality and exposure monitoring capabilities.”

Monitoring personal air quality in community settings is of growing interest to
the EPA. The door to innovation is wide open. The EPA is collaborating with not
only other government agencies and academic groups, but also with community
groups and innovative do-it-yourselfers. This is an opportunity for
entrepreneurs to get in on the ground floor to develop and market the next
cutting edge technology solution company.

Entrepreneurs with an interest in developing affordable air sensors, as well as
creative ways for the public to interact with the equipment, are in demand. From
cell phone apps to wearable sensors to mobile sensor platforms, such as this
solar-powered, [23]air-monitoring bench at a library in Durham, NC, and beyond,
the “sky is the limit.” Innovation and entrepreneurship in air quality
measurement tools will benefit the health and wealth of our nation, and further
the achievement of the goals of the Clean Air Act set nearly a half century ago.

Particular areas of interest in air sensor research at the EPA include:

For any current or prospective entrepreneurs interested in the air quality
measurement industry, [24]GeoMetrx can provide an in-depth site location
analysis including an understanding of the competitive landscape. Call us at
1.888.848.4436 or visit us on the web to [25]request a demo today.

Tips & Techniques – ​Close Up Window Inset Tool

The Close Up Window Inset tool within [26]GeoMetrx is very useful when you need
to zoom in on a particular area of your territory without changing the view of
your current strategy map work space.

Once open, you can use the navigation tools within the inset as well to adjust
the area of detail. You can move the close up window to a new location by
dragging and dropping the title bar, and you can resize it by dragging the side
edges or corners. Use the printer tool at the top of the close up window to
print the area displayed.

[27]”Close Up Window Inset Tool”


Climate Data: Particulate Matter Index


Location – Location – Location; the age-old advice when opening a business is
just as true today as it has ever been. There are many factors to take into
consideration from property accessibility to a well-matched customer base to
operating costs and more. Additionally, environmental conditions and regulations
can also play a significant role when making location decisions.

If you have an outdoor business concept, your customers and employees can be
impacted by air pollution. Our climate dataset includes five air pollution
indexes: Carbon Monoxide; Lead; Nitrogen Dioxide; Ozone; and Particulate Matter.
Below is a map of the US depicting areas of particulate matter pollution at the
county level. Areas with a lower propensity for this type of pollution are shown
in light yellow, while those with higher propensities are shown in dark orange.


Click here to see a [30]larger version of this map

[31]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [32]GeoMetrx tools and datasets, contact us today at

August 2013 – Trivia Challenge

1) Where is the “Ozone Hole” located?

2) What time of year is the “Ozone Hole” the largest?

[33]Click Here for the Answers