See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 9 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 9

September 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Tutoring Services: An Inspiring Opportunity

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Set Map Height and Measure Distance”

* Thematic Map – School Enrollment: level, gender, public vs. private

* Trivia Challenge​​ – First public school in America is still in operation.
Can you name the school, founding date and location?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]

—-Kent Hargesheimer,

Managing Partner


Phone: 1.888.848.4436

Web: [4]







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Blog: [14]Common Ground Blog

Newsletter Archives
• [15]August 2013
• [16]July 2013
• [17]June 2013
• [18]May 2013
• [19]April 2013
• [20]Previous Issues

​Tutoring Services: An Inspiring Opportunity


Labor Day has come and gone and in its wake new clothes are being donned, lunch
boxes are being packed, yellow school buses are rolling by, crossing guards are
providing safe routes, kids are toting backpacks, and bells are ringing in
school halls everywhere, officially ushering in a new school year; and with it
comes the competition to be the best. In fact, competition to be accepted into
the best schools continues to escalate, and not just at the collegiate level.
The desire for parents to have their kids earn a place in highly sought after
public and private middle schools and high schools is a growing trend in the
U.S. The trend is spurring the growth of the educational service industry,
particularly tutoring services; an estimated $5-7 billion market.

In 2012, there were just over 78 million Americans, ages 3 and older, enrolled
in school. That amounts to 1 out of every 4 people, or 26.4% of the population.
(Source: [21]U.S. Census, Current Population Survey Data on School Enrollment).
According to the U.S. Department of Education, about 55.3 million students will
attend PK-12 in the fall of 2013. Public schools account for 50.1 million of
those students, and private schools another 5.2 million. That number is expected
to reach 58.4 million by the year 2021.

There are many opportunities available for entrepreneurs and franchisees that go
well beyond traditional remedial tutoring services in math, science and English,
including early education, music, dance, art, and language, as well as a growing
demand for standardized and state testing preparation. Barriers to entry are low
and anyone with an education has the potential to enter the field. In the wake
of decreased public education funding, there is a growing number of unemployed
educators, providing a trained talent pool of individuals already devoted to
inspiring the next generation. Nearly 350,000 teaching positions were lost from
2009 to 2012 alone, according to the Bureau of Labor Statistics.

While tutoring services once focused on helping students who were falling behind
or those who were challenged with a learning disability, they are now being
sought after to give non-struggling students that extra boost. Parents, anxious
for their children to do well in school, to score well on standardized and state
tests, and to be accepted into the best schools and programs, are hiring tutors
at very young ages. Many parents want to ensure their children are performing on
par or above the level of their peers. Adults returning to school are also
looking for a leg-up on their competition.

How and where tutoring services are accessed is also changing. In-home tutoring
services was once the most common method of connecting tutors to students.
Tutoring and learning centers were the next evolution, allowing service
providers to establish centralized locations, increasing efficiencies as well as
profits. Most recently, parents and students are turning to online services.
While some tutoring services cater to just one of these delivery methods, others
are using a combination to reach their audience. While this field is
competitive, the opportunities are many. Any tutoring service can tailor these
options to best fit their market niche, and are likely to find it to be quite

For any current or prospective entrepreneurs interested in the education
services industry, [22]GeoMetrx can provide an in-depth location analysis
including an understanding of the competitive landscape. Call us at
1.888.848.4436 or visit us on the web to [23]request a demo today.

Tips & Techniques – ​How to Set Map Height and Measure Distance

There are many helpful navigation tools on the Tool Panel in [24]GeoMetrx.
Two such tools use distance:

• The SET MAP HEIGHT tool allows you to precisely set the exact distance to be
displayed from the top of the map to the bottom of the map.

• The MEASURE DISTANCE tool allows you to measure distance from one point on the
map to another, or cumulatively to multiple points on the map. This can be
helpful when trying to determine travel distances and times when defining

For detailed instructions on how to utilize these tools click on the link and/or
image below.

[25]”How To Set Map Height and Measure Distance”


School Enrollment: Level, Gender, Public vs. Private


School enrollment for PK-12 in the U.S. continues to rise. Anticipated fall 2013
enrollment is expected to be 55.3 million. By 2021, it is estimated this number
will reach 58.4 million. The competition level among parents and students to be
the best of the best also continues to increase. In cities such as New York,
there are more students desiring to attend the best middle schools and high
schools than there are spots available, both public and private. Parents are
increasingly turning to tutoring services to help improve the chances their
students will get those coveted spots.

Reduced funding for education, which is causing an increase in class sizes, in
conjunction with greater standardized nationwide testing, is helping to fan the
flames for parents who want to be certain their child has every possible
advantage to succeed academically. These parents are turning to tutoring
services to help bridge the gap and keep their students at the head of the
class. Unemployed teachers, as well as others who have obtained secondary
education degrees, can easily capitalize on the reach and power of the Internet
to enter the tutoring services market with little to no barriers.

[27]GeoMetrx has a rich database of School Enrollment data breakdowns. Data sets
include Nursery/Pre-school, Kindergarten, Grades 1-4, 5-8 and 9-12, as well as
undergraduate college studies, and grad/professional school enrollment. Each
category is further divided by gender as well as public vs. private. Below are
heat maps depicting males in grades 9-12 in both public and private schools. The
darker the blue, the higher the concentration of students.





Click here to see a [30]larger version of these maps

[31]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [32]GeoMetrx tools and datasets, contact us today at

September 2013 – Trivia Challenge

The first public school established in America is still operating today. Can you
answer the following questions about this school? (Hint: It is not Harvard)

1) When was it founded?

2) Where was it founded?

3) What is the name of the school?

[33]Click Here for the Answers