Geographic Enterprises online territory mapping softwareDiscriminating travelers demand more than just a map. Not only do they need to know where they’re going and how to get there, but they also want to know what they can expect to find when they get there. And today’s data-driven online landscape provides an ideal platform for delivering tourists up-to-date digital information to ensure their travel experiences are everything they desire.

Online Territory Mapping Software: Uses in Tourism

GIS Maps

Geographic Information System (GIS) data maps a geographic location, including its terrain, roads and buildings, and places of interest in retail, government, and tourism. The information is widely used in fields as diverse as civil engineering, insurance, and telecommunications. But for the average person, GIS represents the map on their mobile phones that tells them how to get to their travel locations and where they can stay, eat and shop after they arrive.

GIS online territory mapping software serves as the link between that information and the consumers of the data, presenting a convenient interface for quickly accessing important information while ignoring anything unnecessary. The software allows companies to give travelers pinpoint precision information about where their businesses can be located at the touch of a button or a swipe of a screen. Here are some ways businesses can help tourists get the most out of their stays.

Watch Where You’re Going

Because GIS data accurately represents a given geographical location, GIS software presents tourists with a dynamic, realistic view of their destination even before they leave the house. And depending on the kind of information the traveler may be interested in, GIS software permits real-time updates of changing data, so there are never any surprises.

What’s the Plan?

The wide variety of information in GIS software allows users to develop detailed itineraries for their trips and vacations. Color-coded overlays that can be toggled on and off display a range of information, such as the location of hotels, restaurants, bus and train stations, shopping centers, places of cultural interest, and much more. Location icons can be tapped to reveal more detailed information and can even provide a link to a website.

What’s Happening?

GIS data is not just about finding locations but can provide information about regular and one-time events. An event can be mapped to a geographical spot and color-coded like any other data point in the system. Changes in times and places can be dynamically updated on any device with an internet connection. Parade routes and outdoor festivals can even have color-coded overlays.

GIS mapping helps link companies and organizations with the travelers they need to reach. Therefore, any firm in a tourism-related business should consider making GIS software a critical component of its promotional strategy.

Geographic Enterprises

Is your business interested in attracting tourism to your doors? Geographic Enterprises can help. We can show you how online territory mapping software can help your business. Contact us at 888-848-4436 for a free demonstration.