From Death of a Salesman to Music Man, popular culture shows have incorporated an essential sales and marketing component – knowing the territory. This aspect is just as true in the digital era as when sales associates drove, walked, and took the train to their market areas. Nowadays, there are plenty of tools to allow marketing and sales to direct their efforts to provide the best results.
Business Mapping Software
Business mapping software is a proven and potentially reliable method to achieve those aims. The software has a variety of functions that will help generate, track, and improve sales. The days of wrestling with quotas and agonizing territorial goals and needs are swiftly becoming more accessible and easier to navigate and negotiate.
A prominent feature of business mapping software is it can track sales. As part of that, it can also follow performance, so salespeople and marketers know their goals and how close they are to achieving them. Since the program handles several different tracking features, the sellers have more time to work on sales, which means more time spent generating and closing deals.
The programs track sales and other data with visual input. People looking at the data not only get the big picture all at once, but they can also look at it in more detail for new information. Seeing everything can be overwhelming, but selecting specific aspects of the territory data can help provide more detailed information.
Business mapping software also allows sellers and their bosses to keep an eye on the data, and that means territory data can be refined and territories adjusted as needed. If one area isn’t working out, instead of learning it from a quarterly report, everyone involved can see it right away and find new sites to sell without wasting weeks or months on lost causes.
All of those benefits save time that allows sellers to spend more of their sales efforts, which can also help reduce costs for everyone involved. Between the time saved, an increased understanding of territories, additional time on sales, and a more precise chance for communication on the data in real-time, business mapping software can provide a massive boost to territorial sales.
Is your business ready to take your sales team to the next level? Geographic Enterprises can help. Business mapping software can help your team know where to concentrate their efforts for the best results. Contact 888-848-4436 and request a demonstration.