As more and more people are looking to work remotely or away from the office, the technology and infrastructure to facilitate such actions are becoming wider spread and easier to access. However, those technologies aren’t going anywhere. As businesses increasingly rely on them to gain an edge in a highly competitive job market, knowing how best to use those tools can mean the difference between success and dismal failure.
The Future of Sales
One area drastically altered by the rise in remote work and the COVID-19 pandemic is sales. The old door-to-door strategies and methodologies have been on the downside for decades, and cold calling is not only becoming less effective but borderline spam. Still, with new technologies and strategies, sales can be reborn to better suit the modern digital age.
Online Territory Mapping
An excellent tool to help in that regard is online territory mapping. These digital programs allow sales and marketing teams to plan optimal territories for sales meeting calls, emails, and in-person visits to be more successful. Mapping saves time and money for the company and the sales team and cuts down on aggravation for potential customers and clients. Of course, that means more sales, which is always a good idea.
The benefits of online territory mapping are pretty straightforward, which is why the programs have become so widespread and involved. Some programs are more variable than others, including route optimization as well as mapping. Regardless of how basic or advanced the program is, online territory mapping is a powerful tool for sales at all levels. The sales team gets optimal areas to work that don’t overlap, creating competition without territorial disputes. The company saves money by ensuring the most optimal locations for sales, which saves on costs to get the sales team out and about. Fewer resources are used as a result of that mapping optimization as well.
Online territory mapping is becoming an integral part of sales. It’s essential to understand the technology and how it affects the business because it benefits all levels, from potential customers to the company budget. Companies that don’t make use of the technology will spend more money on less optimal sales efforts. That means they will lose out to companies and sales teams that make use of the mapping. The choice is pretty clear in that regard; either make use of online territory mapping or risk going out of business.
Are you ready to move your company to the next level in sales? Online territory mapping may be the answer, and Geographic Enterprises can help. Contact us 888-848-4436 at for a free demonstration and see what we can do for you.