Why Business Data Mapping Is So Important

In today’s technology-driven world, data has become a key component of everything we do. From building and maintaining websites to tracking sales, mapping this data can mean the difference between successful processes and failures. Data mapping has become so...

What Is Data Mapping?

As anyone who has worked with websites, statistics, or sales will say, data is an integral part of pretty much any field. Data dictates stock amounts and allocations, budgets, labor costs, expansion, and even projected online growth. Companies, from independent...

How Sales Territory Mapping Can Benefit Your Business

From Death of a Salesman to Music Man, popular culture shows have incorporated an essential sales and marketing component – knowing the territory. This aspect is just as true in the digital era as when sales associates drove, walked, and took the train to their...

Demographic Marketing Analysis

For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations...

How Companies Use Data to Tell a Story

“Everyone in our business knows they need to visualize data, but it’s easy to do poorly.  We invest in it.  We’re excited if we can use it right while they use it wrong.”  – Daryl Morey, GM, Houston Rockets In the 1990s, charting tools became cheap enough to...