What Is Franchise Territory Balancing?

Franchise territory success starts with crafting potential territories and identifying opportunities for higher sales performance. Territory balancing can launch new areas of almost equal marketing value, plus reorganize regions that already exist and redirect efforts...

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is...

Merging Big Data With Mapping to Find Territories

Many Organizations with an outside sales team organized into sales territories can utilize the big data generated daily to construct equitable sales territories. Mapping can afford management the opportunity to strike a balance between splitting territories into equal...

Sales Territory Management Best Practices

Many businesses assign their sales team to specific territories. A territory may or may not be a well-thought-out area designated to a team member. Without data, sales managers are managing from their gut instinct on what makes a territory “fair” or “profitable.” If...

Best Practices for Franchising Your Business

Franchising your business is a great way to expand quickly and increase sales, but the real question lies in the resulting success or failure. Whether or not franchising will be successful depends on you and your business model.These are some of the practices that can...