There is nothing more detrimental to sales than not knowing the territory. While sales are the most apparent, resource management and municipal work must keep their region in mind. Keeping abreast of the area’s information, trends, and demographics is vital for services and businesses that rely on knowing the territory. The process of gathering all that data into an easy-to-read and interpret format can take a lot of work. Fortunately, there are tools to compile such data and quickly analyze the information easily. It’s called an online territory manager.
Online Territory Manager: What is It?
While incredibly useful, online territory managers are only as effective as the skills of the user. Therefore, it’s essential to understand the wide variety of features they provide to make the most of them. For example, without a territory management plan, any sales program won’t be beneficial. Therefore, knowing who has what territory is essential sales work, and it still matters even in the digital age.
An online territory manager can compile a lot of data, some of which might be redundant or get outdated. So make sure to clean up the information regularly, so it isn’t cluttered or out of date. Basing a sales strategy on old data can affect revenue and reputations as people doubt the company’s effectiveness and reliability. Staying knowledgeable is easier than ever, but only if people are proactive.
Along with keeping information up to date, it’s also essential to balance the territory. Some sales companies like to create imbalances to spur growth, reward good sellers, or punish bad ones. Such ideas are outdated and a detriment to the company. Proper balance is essential to effective and productive work, and any online territory manager user should heed that advice.
As for sales, make sure quotas are reasonable. Untenable quotas and goals are detrimental to morale and cause high turnover. That can mean a lot of paperwork. Fortunately, making heavy use of online programs means less paper, a more environmentally-friendly enterprise.
Still, for an online territory manager to work, the user needs to have updated information and excellent knowledge of their goals. But, above all, they need to trust their employers. Whether it’s sales or some other service needing territory balance, trust in the crew is vital to be productive and effective, not to mention a healthy work environment.
Is your sales team producing as desired? An online territory manager can help. Geographic Enterprises are experts in business mapping software to help business owners get a handle on data. Contact us at 888-848-4436 and request a free demonstration.